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Quality vs Quantity: Where is the balance?

Where does one draw the line between quality work and the quantity of work? It's an argument that has been around since the beginning of human society… and we still struggle to find a balance. And for a writer, it's a question of personal standards vs the desire to make money.

Let's face reality here. If you want to get recognized for your efforts in any industry, you need both. You need the body of work to provide a range of products that you can sell, but you need to produce quality products or no one will want to buy what you have in the first place. BUT if you spend all your time on creating quality products, you won't have the quantity needed to build a back catalogue. AND if you pump out the work, focusing on quantity, then you are likely to slip in your standards and start producing sub-standard work.

It's important to find that balance. But it's not easy.

For many years now, I've been spending so much time on building my online presence and my overall platform. I'm proud of what I've accomplished. But when I started to look at what I had built vs where I would like to be, and compared it to what I still need to do, I started to cry—and not in a good way. I had fallen into the quantity trap. While I was still producing quality work in what I was doing, I was trying to do too much of everything that the most important parts of my platform were falling apart before my eyes. The things that I really wanted to do—the reasons why I became a writer in the first place—had completely disappeared from the equation.

My platform was in desperate need of an overhaul.

Step 1: Recognize where I was falling short.

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Nothing is set in stone

When talking about a writer's platform, there is one thing that I say over and over.

Nothing is set in stone.

A writer's platform changes with the times. It changes and grows as a writer changes and grows. As the technology changes, so too do our online activities.

And the past few years have seen so many changes within my own platform that I wanted to take the time and highlight how we have to be prepared to just go with the flow.

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Nothing on the internet is private

On November 12, 2021, Victoria Strauss released a blog post on the Writer Beware blog about an editor and their shady practices. Within the editors' circles, there was concern about this particular editor's practices and how it might reflect on editors as a whole. However, most of the conversations I saw centered around the shocking nature of the editor's emails and communications.

I don't want to get into the disconnect between client expectations and services provided by this editor, because that's not the hidden trap that I want to highlight. I want to focus entirely on the fact that the whole world now knows exactly how this editor communicates. And the reason we now know this is because a screen capture of email communications was shared as part of the Writer Beware blog post.

That is the hidden trap.

Nothing on the internet is private. Not emails. Not personal messages. Not even chat room conversations.

If a computer or electronic device is involved somewhere within the process of passing information from one person to another, then there is a very real possibility that the information could be leaked and made public.

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Blogging is an SEO game

Once upon a time, when the internet was new, writers from around the world took advantage of this new platform to get their writing out there. Bloggers were born, each of them with their own opinions about the way the world works.

If you were a frequent blogger back in the day (and we're talking in the order of 20 to 30 years ago now), you could amass a decent size following within a matter of months, just like any newspaper columnist could. They had the right angle, they were using the right distribution channels, and they hit the new technology medium at the right time. However, today, the internet is a completely different beast.

Gone are the days of having a fresh take that would capture the imagination right from the starting gate. Today, bloggers are competing against others with the same views (or opposing views), trying to be heard in the sea of noise. For bloggers just starting out today, your audience consists of you and you alone. For some bloggers, even their mothers won't read their blogs.

So, why do content marketers keep pushing this idea that writers need to have blogs? Well, it has to do with the impact that blogging can have on SEO rankings.

Let me explain.

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So, You’re Starting a Blog…

At some point within a modern writer's career, they will be forced to face that common internet-based question: To blog or not to blog? I have written about this multiple times now, and I will say it again, hopefully for the last time (though I know it won't be).

A writer should blog ONLY if they want to.

Seriously! If you don't want to blog, then DON'T. It doesn't matter what others say. A blogger who doesn't want to be doing it is so obvious, and it could be harmful to your reputation as a writer.

If I was to ask you why you're blogging, there is only one answer I should get: "Because I want to." If you say anything else, then you need to go back and read my post about blogging misconceptions. If after reading that post you want to blog, then by all means, carry on. Otherwise, I'll see you in my next post.

Now that we have your reasons to be blogging out of the way, let's carry on.

I, like many other writers, spend a significant amount of time reading blogs, gleaning whatever information I can about the various aspects of the publishing industry. And there are a lot of things that I see with those blogs that are frustrating and quite frankly a bit of a turnoff.

And it's not just me. I have spoken to other writers, and we're all commenting on the same things. Yet, we see them over and over again, because some content marketer thought they would be a good idea.

It's time to tidy up the blogging world and highlight some of those ever-important Hidden Traps.

In this post, we're going to explore the content of blog posts—possible topics, the language and voice, and the paragraphing, as well as images, headings and those little things that are 100% in your control as the blogger.

So, let's get to it.

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