Tag Archives: SEO

The Birth of a New Imprint

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If I take the time to really think it through, my current situation was inevitable.

I have spent years building a reputation, putting in the effort and energy to build a brand and name recognition. It's only a matter of time before someone would start to take action to undermine my efforts.

However, I didn't expect that the steps needed to protect the name would result in a change of the name.

Yep, you read that right. The decision to start taking action to register a trademark to protect my business name led to the decision to actually change the business name. My publishing imprint has an entirely new name (registered business name and everything). Whereas my editorial and coaching services will be moved under my Judy L Mohr brand.

Let me set the stage and fill you in on the complexities of the mess.

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If you don’t want people to talk about it, STAY SILENT

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I've always been of the belief that if you want an idea to die, then you need to stay silent. I'm not talking about the situations where one needs to take a stand against political injustices. No, I'm talking about the book that you want to see removed from the shelves… or the bit of misinformation that needs to be buried… or the embarrassing events that happened the other night.

The fastest way to ensure that anyone knows about whatever it is that you wish would disappear and never resurface is to tell others about it. And if you share it on social media, it spreads even faster.

In today's post, I want to talk about some of the instances that I've encountered over the years where people just didn't know how to keep their mouths shut, spreading that tidbit of information that they wanted to hide because of it.

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