If I take the time to really think it through, my current situation was inevitable.
I have spent years building a reputation, putting in the effort and energy to build a brand and name recognition. It's only a matter of time before someone would start to take action to undermine my efforts.
However, I didn't expect that the steps needed to protect the name would result in a change of the name.
Yep, you read that right. The decision to start taking action to register a trademark to protect my business name led to the decision to actually change the business name. My publishing imprint has an entirely new name (registered business name and everything). Whereas my editorial and coaching services will be moved under my Judy L Mohr brand.
Let me set the stage and fill you in on the complexities of the mess.