Category: The Business of Writing

There is more to being a writer than just writing your stories. There is a business aspect to this industry too. From hiring editor through to understanding copyright, this series is about understanding the business side of writing.

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What to Focus on: Writing or Marketing?

For years, I have struggled with finding the balance between writing and marketing. If I don't do any marketing (of books or services), I find myself relying almost entirely on word of mouth… and I quickly find myself in a famine season. But if I spend my time focusing on marketing, then no fiction writing gets done… and the only writing that I seem to be able to do is nonfiction.

I often feel like I'm damned if I do and damned if I don't.

And depression sets in because the joy of why I'm doing this gets sucked away in the money woes.

But there are a few things that I've recently heard (via podcasts, blogs, and accountability sessions with writing buddies) that have helped me to rationalize these time management woes and helped me to realize that I've never been one to follow the models of others.

I need to stop stressing about certain things, accepting that my brain works differently to others, and focus on what really matters to me.

It's time to give myself permission to embrace a simplistic style to marketing, leaning more into word of mouth and a long-tail to the marketing game.

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How To Assess the Quality of Editorial Feedback

Feedback from external eyes is a vital part of the process for any writer working towards publication. It doesn't matter if you are new to writing or have been writing for decades with multiple publications to your name. Any writer on the road to publication will get feedback about their writing at some point during a book's life cycle.

It might be from critique partners, beta readers, editors, or friends. Those external eyes help us to see what is really on the page.

Let's face reality here: What we thought was on the page might not actually be there. We know our stories so well that what we thought was obvious might be confusing to another person who doesn't know what is inside our heads. They won't see things the way we do. But until we get that vital external feedback, we have no idea if something reads how we imagined it.

While I have written about how to handle feedback before, in today's post, I want to address editorial feedback specifically. I'm talking about the feedback that comes back from editors, either freelance editors that we've hired or editors assigned to our books by the publishing house. While it is still feedback, because it comes from a source that is seen as authoritative, it does carry a different feel.

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Initial Communications Say More Than You Know

Don't delude yourself: first impressions matter. We judge people by those first few seconds, and it is incredibly difficult to change someone's opinion after that judgment has already been made.

"Don't judge a book by its cover." Yet we do it ALL THE TIME.

There are countless examples where first impressions matter. But the one arena that people tend to forget about is digital communications (email and social media). It has become way too easy to send off emails, treating it like a text message with a friend, rather than a business or formal method of communication.

I can rant until I'm blue in the face about social media interactions, but today, I want to focus on email communications and the hidden messages that exist in those lines of email.

I will be taking examples from some of my communications with prospective clients, paraphrasing and hiding the identity of those email writers. But I want to give you some insight into the subtext I gleaned from those emails.

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To AI covers or not to AI covers? What a loaded question.

It's something that has been on my mind for a variety of reasons lately.

Is it acceptable to use an AI cover on a human-generated book or not?

Many of us will likely have an instinctive answer that will go one way or the other, but the question is not clear-cut.

First, we have AI-generative tools being embedded in photoshopping programs, making it difficult for graphic designers to avoid AI when designing our book covers. Then we have book awards saying that books will be discounted from consideration if any component of the book was AI-generated, including the cover, even though the competition is for the content; and the cover is technically not part of the content, especially when you consider that the change of a book cover does not require a new ISBN to be issued for that book.

And let's not forget any ethical concerns that might arise.

Cost is often a factor here. Though there is no guarantee that an AI-generated cover would be cheaper than a human-created one.

But putting all of this aside, it is still a valid question. Is it okay for a human-generated book to use an AI-generated cover?

In today's post, I want to explore the consequences of such an action, addressing questions that some self-publishing authors might have regarding AI covers.

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Don’t respond to reviews

Reviews are a necessary part of the business. Without good reviews, a book never sees the positive side of the algorithms that promote your books for you. Without reviews, many readers will turn away from your book, particularly if it is an old book. And reviews help to build SEO traction on a book.

However, as important as reviews are, reviews can also be a dangerous area for writers.

Writers have lost their publishing contracts because they badmouthed a review on social media. Writers have been review bombed because of such deplorable behavior. But writers have also been attacked because they left a negative review on a competitor's book. In some cases, those attacks were warranted. In other cases, they weren't.

The most important aspect with reviews is to remember that reviews are NOT for the benefit of the writer. They are for the benefit of the reader. It's readers telling prospective readers what they thought of the book.

And when it comes to reviews, it is a very bad idea to respond to any reviews (or comments on those reviews) regardless of what you think of the review.

If you want to share those reviews with others, then cross-post it on your feeds. Acknowledge the good reviews that way, but DON'T RESPOND.

It's time to take a closer look at how responding to reviews, good or bad, could land you in hot water.

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