Open post
A laptop and smartphone display code and a large yellow envelope as smaller envelopes scatter across a world map, suggesting fast, global digital communication.

The Importance of Whitelisting

Most of us don't think about whitelisting at all, myself included. An email has found our inbox, so we think that everything is all hunky-dory. And in an ideal world, that would be a fair assumption. However, the moment anything changes, communications that have been finding the inbox can suddenly be moved to spam… or some other folder that removes it from view.

And that's exactly what happened with the move of my email list to a different email management system in 2026.

I always knew that I would need to rebuild my "trust" with the delivery systems. This would have happened regardless of the system I moved to, simply because the email header information would have changed, and systems like Gmail need to reassess it. And this is where whitelisting plays a role.

In today's post, let's talk about the importance of whitelisting and why it's important to advise subscribers to your newsletter to whitelist your email address or domain even if they are getting your emails direct into their inbox.

Read More

Open post
Silhouetted hands pressed against a glowing green field of cascading digital code—evoking themes of digital entrapment, cybersecurity, or being trapped inside a virtual world.

Why I’m not on Substack

Substack has become a popular site among writers. It's a combination of a blogging engine mixed with a social media community. But it's because of the email list concept and monetization that the site has gained favor.

It's provided a way for newer writers to build a mailing list without laying out the expense of having a custom domain. And it's provided a way for writers to make money off their content as they write it.

I have to admit that I can see why it's gained popularity among both new and established writers. But despite its popularity, it's one site that I'm unlikely to adopt within my own platform.

Let's take a look at the functionality of the site and why I've chosen to use other systems for the same functionality.

Read More

Open post

Don’t respond to reviews

Reviews are a necessary part of the business. Without good reviews, a book never sees the positive side of the algorithms that promote your books for you. Without reviews, many readers will turn away from your book, particularly if it is an old book. And reviews help to build SEO traction on a book.

However, as important as reviews are, reviews can also be a dangerous area for writers.

Writers have lost their publishing contracts because they badmouthed a review on social media. Writers have been review bombed because of such deplorable behavior. But writers have also been attacked because they left a negative review on a competitor's book. In some cases, those attacks were warranted. In other cases, they weren't.

The most important aspect with reviews is to remember that reviews are NOT for the benefit of the writer. They are for the benefit of the reader. It's readers telling prospective readers what they thought of the book.

And when it comes to reviews, it is a very bad idea to respond to any reviews (or comments on those reviews) regardless of what you think of the review.

If you want to share those reviews with others, then cross-post it on your feeds. Acknowledge the good reviews that way, but DON'T RESPOND.

It's time to take a closer look at how responding to reviews, good or bad, could land you in hot water.

Read More

Open post
Dark digital image of a Guy Fawkes mask overlaid with computer code, symbolizing hacking and cyber threats.

Ding, ding, ding. We have an AI scammer!

The number of scams is on the rise. Systems like ChatGPT have made it super-easy for the charlatans to craft the perfect emails.

Scrape this website here of that information. Scrape that bit too. Oh, and get ChatGPT to run its own high-powered search. And tell the system to craft the perfect email that will suck the unsuspecting doop in.

As many of us start to see more and more of these emails, we’re starting to see patterns that seem to be the Hallmark of scams. But, it’s getting harder and harder to spot the scams. And for a freelance editor (and writing coach) such as myself, what might look like a scam on the first inspection (as it’s an email that follows the telltale signs of an AI scam), the email might indeed be a prospective client that I need to start courting.

In today’s post, we’re going to look at the tactics that scammers are now using. I’ll even attempt to provide tips on how to identify the AI scams for what they are (though the AI scammers are quickly evolving and they are wisening up to their own failings.)

Read More

Open post

Social Media: Is it the end of society?

Walking through the mall and heading to the grocery store, one thing has become blatantly obvious to me: smartphones are everywhere. And it's not just the youth.

Some years back (when my daughter was in her early teens), my husband, my daughter, and I decided to enjoy a nice lunch out together. At the table next to us was a couple in their 60s, and both of them were busy texting—or doing whatever—on their smartphones. Even my daughter commented on how they weren't talking to one another.

"Don't they like talking with one another, mum?"

I just shrugged in response and continued on with my conversation with my husband.

But that interaction got me thinking. Are smartphones and social media the end of our society?

Read More

Posts navigation

1 2 3 4 5
Scroll to top