Category: Building a Platform

There are so many things that a writer needs to think about as they navigate the publishing industry, and the internet has added a whole other layer of complexity to the equation. There’s social media and the headaches about building a fan base there. There’s the email list and the management of a newsletter.

But if there is only one thing that you do on the internet for your online platform, create a website.

All writers seeking publication, traditionally or self-published, NEED a website. No exception. Your website is your online home. It’s the place where readers will go to get the latest information about your various projects, both old and new. You will likely have a list of all your published books, links to where they can be purchased, and links to interviews and other goodies. Yes, your social media will likely have information about the latest happenings too; however, any older material is quickly buried.

Seriously, folks, the moment you decide that you ultimately want to be published, start thinking about that website. And you don’t need to spend an arm and a leg on fancy website designs either. No need to stress yourself about learning HTML or CSS. Just focus on the page content and get it out there.

In today’s post, we’re going to explore the bare-minimum website for writers.

Once upon a time, when the internet was new, writers from around the world took advantage of this new platform to get their writing out there. Bloggers were born, each of them with their own opinions about the way the world works.

If you were a frequent blogger back in the day (and we're talking in the order of 20 to 30 years ago now), you could amass a decent size following within a matter of months, just like any newspaper columnist could. They had the right angle, they were using the right distribution channels, and they hit the new technology medium at the right time. However, today, the internet is a completely different beast.

Gone are the days of having a fresh take that would capture the imagination right from the starting gate. Today, bloggers are competing against others with the same views (or opposing views), trying to be heard in the sea of noise. For bloggers just starting out today, your audience consists of you and you alone. For some bloggers, even their mothers won't read their blogs.

So, why do content marketers keep pushing this idea that writers need to have blogs? Well, it has to do with the impact that blogging can have on SEO rankings.

Let me explain.

At some point within a modern writer's career, they will be forced to face that common internet-based question: To blog or not to blog? I have written about this multiple times now, and I will say it again, hopefully for the last time (though I know it won't be).

A writer should blog ONLY if they want to.

Seriously! If you don't want to blog, then DON'T. It doesn't matter what others say. A blogger who doesn't want to be doing it is so obvious, and it could be harmful to your reputation as a writer.

If I was to ask you why you're blogging, there is only one answer I should get: "Because I want to." If you say anything else, then you need to go back and read my post about blogging misconceptions. If after reading that post you want to blog, then by all means, carry on. Otherwise, I'll see you in my next post.

Now that we have your reasons to be blogging out of the way, let's carry on.

I, like many other writers, spend a significant amount of time reading blogs, gleaning whatever information I can about the various aspects of the publishing industry. And there are a lot of things that I see with those blogs that are frustrating and quite frankly a bit of a turnoff.

And it's not just me. I have spoken to other writers, and we're all commenting on the same things. Yet, we see them over and over again, because some content marketer thought they would be a good idea.

It's time to tidy up the blogging world and highlight some of those ever-important Hidden Traps.

In this post, we're going to explore the content of blog posts—possible topics, the language and voice, and the paragraphing, as well as images, headings and those little things that are 100% in your control as the blogger.

So, let's get to it.