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Woman in purple shirt covering their face at the center of a red target, surrounded by pointing fingers.

What to Focus on: Writing or Marketing?

For years, I have struggled with finding the balance between writing and marketing. If I don't do any marketing (of books or services), I find myself relying almost entirely on word of mouth… and I quickly find myself in a famine season. But if I spend my time focusing on marketing, then no fiction writing gets done… and the only writing that I seem to be able to do is nonfiction.

I often feel like I'm damned if I do and damned if I don't.

And depression sets in because the joy of why I'm doing this gets sucked away in the money woes.

But there are a few things that I've recently heard (via podcasts, blogs, and accountability sessions with writing buddies) that have helped me to rationalize these time management woes and helped me to realize that I've never been one to follow the models of others.

I need to stop stressing about certain things, accepting that my brain works differently to others, and focus on what really matters to me.

It's time to give myself permission to embrace a simplistic style to marketing, leaning more into word of mouth and a long-tail to the marketing game.

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My “mouth” filter is slipping

I'm not sure if it's my age, my confidence within myself, or something else entirely, but I've noticed that I'm no longer afraid to have an opinion on public channels about certain topics.

Maybe this is tied to my decision to self-publish. Or maybe I've just gotten tired of trying to be politically correct all the time that I'm losing sight of me.

Whatever the reason, I see this as both a good and bad thing.

It's good, because I'm being me and no longer hiding portions of myself that bleed into everything that I do. There are ways that I phrase things that always creep into my writing, because my writing is just my thoughts on paper… even if I'm writing in the voice of another character.

It's bad, because I'm opening up myself to the lynch mob. I could so easily say something that could be taken out of context, at which point, the "politically correct" mob would have a field day at my expense.

But that too can also be seen as a good thing, because I know that the people who get me will be willing to help me defend myself if a lynch mob ever attacks.

I can't please everyone, and I've stopped trying. Instead, I write what I feel needs to be said in the way that I feel my characters need to say it. I know that some readers might find the way I say things as offensive, but to quote my daughter: "That's a them problem, not a me problem."

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When Do You Become An Author?

The debate about whether a person is an author or a writer seems to come up frequently. And it is often in the context of whether a person has the right to call themselves an author or a writer.

It seems like a silly argument to be having, but when the self-doubt monster is involved, those words carry significance.

In today’s post, I want to explore the subtle differences between what it means to be a writer vs an author. And I want to explore when a person makes the transition from one to the other.

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Writing that Healed

In a recent class with my students taking The Writer in You course, we had a session about the metaphorical drawer. During that class, I referred to many of the projects that I have in the drawer, and I discussed the various reasons why a manuscript might be put in there.

During that discussion, I hinted at one project I have totally lost the desire to pull out and finish. I didn't go into any details about why I have no desire to finish that project, and I didn't go into any details about the project itself, because those details were irrelevant for the class.

But a few days later, my subconscious brain decided that I needed to "dream" about that story. Not the reasons behind the story, but the story itself—the writing, the journey, and the growth.

I still don't have any desire to finish the story, but to deny that the story exists would be to deny a portion of my journey and the growth that I had within my writing skills.

So, I've decided that I need to share snippets of that writing with the world. From a writing and editing perspective, those pieces are gold.

If I am honest with myself, they are really good. Sure, that writing came from a time in my life when I was living in fear of a particular person, consciously aware that I had inadvertently given this person the power to destroy my writing career before it had even begun. It took a long time to regain my power, cutting that person out of my life. But I refuse to let a voice that has no consequence or power over me anymore make me silent going forward.

In today's post, I'm going to give you a little insight into a really bad time in my life. And I'm going to share with you what was meant to be the opening scene from a thriller novel that I had started but will never finish.

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