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Not everyone uses Google

On a frequent enough basis for it to be annoying, someone would invite me to a Google Calendar, or send me a Google Doc file, ask that I fill in a restricted-access Google Form, or any other number of things that you can do with Google. And in every instance, those invites have been sent to my work email (a custom domain email). And in every instance, there has been some issue that all comes down to the lack of access to Google products.

Because Google has become mainstream and so embedded in our everyday lives, there is this assumption that every email address on the planet can access a Google product. But it's an assumption. And when you assume things, you make an "ass" out of "u" and "me".

In today's post, I want to highlight the issues associated with this Google assumption.

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We let them in: The online friendship scams

I've had a LinkedIn account for a good number of years now. I signed up when LinkedIn first started, wanting to connect with my fellow researchers. LinkedIn is a professional networking site, and it was a perfect place to build those connections, particularly with those who are overseas. But when I started my editorial business, I chose to shift the focus of my LinkedIn account towards my editorial ventures.

So, I went into LinkedIn, updated my profiles and decided to connect my LinkedIn profile to my business email.

A few days later, I got an email from someone who was commenting on how pretty I was. Those sorts of pickup lines are never going to work on me anyway, but I emailed back, asking if he had any editorial business that he was interested in contracting. The sleazy pickup emails continued, and eventually I had to block the dude's email.

But when this happened, the only question that went through my mind was "How did this guy get my email address in the first place?" The email that he was sending his sleazy pickup lines to wasn't listed on my website. I hadn't shared it with anyone because it was a brand-new email. The only place that had that email in a public setting of any description was LinkedIn.

And that's when I discovered that LinkedIn has a little flaw.

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We let them in: The login scams

I've known about the various scams that exist within the internet and telecommunications realm for years.

You have the ransom scam, where you receive an email stating that they have some photographic evidence of you doing something dodgy and they want to be paid in bitcoin.

There are the phone scammers, who pretend that they are Microsoft or some other company, and want remote access to your computer. These scams are also known as malware scams. (I'll come back to malware scams in a future post, because unfortunately a friend of mine fell prey to this scam in 2021, and it cost her dearly.)

But you also get the txt/email login scams where you receive a txt message (or email... or some other notice) saying that there are some unusual transactions on your account, asking that you click the link to verify. (My own husband fell prey to one of these a few months ago.)

All of these scams are fishing for the person who is trusting and doesn't know any differently. We want to believe the best in people, and the scammers are out there to take advantage of that. And it seems like technology has given con artists new ways to be inventive with their scamming. And the scammers are smart.

Today, I want to discuss the login scams, mainly because it was this type of scam that my husband fell prey to a few months ago. It could have been easily avoided if he had been paying attention—which he wasn't—but there are other steps that you can take to protect your systems even if you are duped by the login scams.

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Nothing on the internet is private

On November 12, 2021, Victoria Strauss released a blog post on the Writer Beware blog about an editor and their shady practices. Within the editors' circles, there was concern about this particular editor's practices and how it might reflect on editors as a whole. However, most of the conversations I saw centered around the shocking nature of the editor's emails and communications.

I don't want to get into the disconnect between client expectations and services provided by this editor, because that's not the hidden trap that I want to highlight. I want to focus entirely on the fact that the whole world now knows exactly how this editor communicates. And the reason we now know this is because a screen capture of email communications was shared as part of the Writer Beware blog post.

That is the hidden trap.

Nothing on the internet is private. Not emails. Not personal messages. Not even chat room conversations.

If a computer or electronic device is involved somewhere within the process of passing information from one person to another, then there is a very real possibility that the information could be leaked and made public.

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Blogging is an SEO game

Once upon a time, when the internet was new, writers from around the world took advantage of this new platform to get their writing out there. Bloggers were born, each of them with their own opinions about the way the world works.

If you were a frequent blogger back in the day (and we're talking in the order of 20 to 30 years ago now), you could amass a decent size following within a matter of months, just like any newspaper columnist could. They had the right angle, they were using the right distribution channels, and they hit the new technology medium at the right time. However, today, the internet is a completely different beast.

Gone are the days of having a fresh take that would capture the imagination right from the starting gate. Today, bloggers are competing against others with the same views (or opposing views), trying to be heard in the sea of noise. For bloggers just starting out today, your audience consists of you and you alone. For some bloggers, even their mothers won't read their blogs.

So, why do content marketers keep pushing this idea that writers need to have blogs? Well, it has to do with the impact that blogging can have on SEO rankings.

Let me explain.

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