Author: Judy L Mohr

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The Birth of a New Imprint

If I take the time to really think it through, my current situation was inevitable.

I have spent years building a reputation, putting in the effort and energy to build a brand and name recognition. It's only a matter of time before someone would start to take action to undermine my efforts.

However, I didn't expect that the steps needed to protect the name would result in a change of the name.

Yep, you read that right. The decision to start taking action to register a trademark to protect my business name led to the decision to actually change the business name. My publishing imprint has an entirely new name (registered business name and everything). Whereas my editorial and coaching services will be moved under my Judy L Mohr brand.

Let me set the stage and fill you in on the complexities of the mess.

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Woman watching the sunset

Focusing on what I can control

For many years now, my husband and son have teased me about how I often get most of my "news" from social media. Occasionally, I get told by the hubby or the son about what is going on, but I haven't watched a news broadcast or read a newspaper in years. I don't feel like I'm missing out on much for having this attitude. And given the events of recent times, for the sake of my mental health, I need to even start cutting out some of the social media news too.

It's time to put a dose of sanity into the coo-coo of the world.

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The Mohr Story Structure Model

Regular consumers of story, either written or film, learn to recognize the patterns that come with the rise and fall of action. They develop this innate instinct about when things should happen. If something is off with the pacing of a story, the readers know. They can feel it. They may not be able to explain why the pacing is off, but they still know that it's off.

Story structure models help to provide reasoning and some mathematics to what the readers know by instinct. This is why story structure is more important than what some writers give it credit for.

However, in all my years of studying story structure, I've also noticed that emphasis is often given to the protagonist of the story, focusing on their actions and decisions. The antagonist is often treated as an afterthought or ignored completely. As such, the dynamic interplay between the protagonist and the antagonist is not leveraged to its full potential.

When I noticed this pattern, I started to develop my own story structure model that leans into the interplay between the protagonist and the antagonist. As I write this blog post, I'm currently writing a full book about the topic, defining the antagonist and looking at story structure in detail, incorporating the antagonist into the model. That book is slated for publication come February 2026, but it's time to start sharing with the world the base structure that I'm calling the Mohr Story Structure model.

The Mohr Story Structure model is an amalgamation of a lot of different models, but adds the antagonistic beats that are commonly missed or misunderstood. I employ a four-act structure.

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I’ve never read ‘The Lord of the Rings’

I'm a fan of fantasy and science fiction. I adore sinking myself into a good, thick tome. Sword and Sorcery novels can easily get me hooked so I read the full series. But there is one series that I have never read, and I never will.

The Lord of the Rings by J.R.R. Tolkien.

And the reasons have nothing to do with its contents or historical origins. It's 100% my husband's fault.

Sit back and let me tell you about what married life can be like at times.

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If you don’t want people to talk about it, STAY SILENT

I've always been of the belief that if you want an idea to die, then you need to stay silent. I'm not talking about the situations where one needs to take a stand against political injustices. No, I'm talking about the book that you want to see removed from the shelves… or the bit of misinformation that needs to be buried… or the embarrassing events that happened the other night.

The fastest way to ensure that anyone knows about whatever it is that you wish would disappear and never resurface is to tell others about it. And if you share it on social media, it spreads even faster.

In today's post, I want to talk about some of the instances that I've encountered over the years where people just didn't know how to keep their mouths shut, spreading that tidbit of information that they wanted to hide because of it.

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